Topic title: How to implement scrum in a marketing department
Initiator: Dan Crowley
Note taker:  Alison Ramoy

Participants: Travis Serevich, Dottie Stewart, Chelsea Costerg(?), David Hoggk, Monica Murphy, Farrah Miller

Discussion –
History of implementing scrum in marketing at ConnectWise

• Started with web development team building websites
• Website development ended up with 2 teams:  Enablement (heavy template development and backend processing) and Content Population (webpage copy, design, creating pages from templates, digital optimization)
• Additional implementation on non-website projects (product launches, sales campaigns, etc)
• Not all scrum ceremonies enforced (too many concurrent projects, individuals not dedicated to teams)

Key Concepts

• Hard to implement “potentially shippable increment”
• Difficult for teams to be “self organizing” due to multiple team assignments
• Last minute requests (sales enablement) makes planning difficult
• How to break away from “master piece campaigns” and move to more iterative campaigns using testing to feedback to the planning process
• Use test results to allow creative teams to be more autonomous on deciding what next to do

Recommended Resources

• The Phoenix Project

Recommendations / Next Steps

• Potentially use different frameworks for different types of teams
• Website template development (Scrum)
• Website content population (Kanban)
• Product Launches (Lean)